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Turning Moments into Movements

After a breakout year that introduced Pexpo to RCB fans with heart and hustle, the second season was built on one question:

"Now that they know us — how do we become unforgettable?"
No more introductions or testing formats; this was the year to skyrocket, stylize, and dominate the storytelling field.
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The New Challenge: Don’t Just Be Seen. Be Amplified.

We had attention. Now, we needed retention. We weren’t building awareness anymore. We were building a culture fit.

  • Greater Visibility

    Across cities, creators, and cricketing circles

  • Deeper integration

    Where bottle, emotion, and game merged seamlessly

  • Higher virality

    Where fans willingly shared, recreated, and tagged us

What We Were Up Against This Time
1. T20 Fatigue

By mid-season, content across brands starts to look the same. We needed thumb-stopping freshness, every single match.

2. Higher Stakes = Higher Expectations

We had to top our previous year’s success. The bar wasn’t about visibility anymore, it was impact and innovation.

3. Cricket & Culture Overload

Every brand was chasing fandom. We had to rise above the clutter with real originality.

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What We Pulled Off

We stopped thinking in terms of formats and started designing cultural moments. Each piece wasn’t just a post, it was a memory trigger, a vibe, a scroll-worthy standout.

Here’s how we scaled up:

Created CGI & 3D Films That Looked Like Victory

Instead of product posts, we made the bottle a hero. Renders that felt like RCB highlight reels, bold, dramatic, unskippable.

Told Stories That Felt Like Matchday

Our reels were rooted in fandom; the heartbreak of a loss, the high of a last-ball six, the rituals, the belief. Pexpo became part of that emotion.

Influencers Who Spoke in Red & Gold

We worked with real fans, not generic faces. Local creators who lived RCB, not just posted for it.

Launched a Pexpo X RCB Mascot

A character that fans laughed with, shared, memed, and remembered.

Took the Campaign Offline Into the City

From chai stalls to sampling booths, we made Pexpo visible across Bengaluru during match season. Fans saw us before they followed us.

Collaborated with Superfans Who Knew Every Stat

Content wasn’t just for fans, it was with them. Superfan collabs turned our page into a community hub.

Designed Contests That Felt Like Stadium Chants

Giveaways, quizzes, and trivia posts that fans didn’t scroll past. They engaged, commented, competed, and won.

Branded Our Way Into the Stadiums

We didn’t just watch the match. We were part of it through in-stadium stalls, bottle branding, and direct fan experiences.

RESULTS THAT HIT HARD

  • Instagram: Crossed

    24k

    followers organically

  • Reels hit

    20M+ views

  • Brand recall spiked in

    offline polls and in-store conversations

  • Creator mentions, fan reshares, and non-paid virality skyrocketed.

What This Season Cemented

High-octane 3D and CGI reels that redefined how bottles could tell stories.

A wave of hyperlocal Bengaluru influencer collaborations that brought the campaign straight to the city’s soul.

A one-of-a-kind RCB mascot, imagined from scratch and brought to life for the fans.

A flurry of fan-first contests that sparked massive online engagement and creative participation.

Multiple electric in-stadium activations, putting the Pexpo spirit at the heart of matchday mayhem.

Unforgettable collaborations with RCB’s most passionate superfans, turning loyalists into campaigners.

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