Digital Business Solutions & Growth Partner

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Rcb-1.0

From Bengaluru’s Streets to India’s Instagram Feeds

A Debut Worthy of a Jersey

When Pexpo partnered with Royal Challengers Bengaluru in 2024, we didn’t just co-brand a bottle, we joined a legacy. A legacy of passion, pride, heartbreak, and hope.

We entered the T20 league not as sponsors, but as fans. Loud, loyal, and ready to show up just like RCB does every year.

Because when you step onto the turf of a team like Royal Challengers Bengaluru, you’re not just branding a product, you’re building a fan relationship.

The Challenge:
From D2C Product to 12th Man

In 2023, Pexpo was an untold winning story;
a homegrown brand with ambition, but no audience in the world of cricket.

We weren’t in stadiums. We weren’t on feeds. We weren’t in conversations.
But we had one goal: To be a fan brand, not just a bottle brand.
That meant showing up in a way RCB fans would respect:
- Loud, local, and creative.
- Rooted in Bengaluru.
- Built with emotion, not just budget.

We weren’t here to chase eyeballs. We were here to earn loyalty.

The Hurdles We Had to Bowl Through

1. We Had No Recall in the League

Unlike legacy sponsors, Pexpo started with zero visibility. We had to create a presence, fast and creatively, or get lost in the T20 noise.

2. We Had to Match RCB’s Energy

This fanbase isn’t passive. It’s passionate. Every post, every reel, every campaign had to feel worthy of the jersey.

3. We Had to Speak Bengaluru

RCB is more than just a team. Our messaging, collabs, and contests had to reflect Namma Bengaluru’s vibe, voice, and verve.

4. Two Years of Fresh Content, Every Season

From 2024 to 2025, we couldn’t copy-paste ideas. We had to evolve with the team, the fans, the trends, and still stay Pexpo.

5. Fresh Content, Every Week

With 2–3 matches a week, we couldn’t afford to repeat formats or tone. Each touchpoint had to feel alive, contextual, and emotionally resonant.

Our Gameplan: Show Up Like a Superfan

Instead of pushing products, we created campaigns that mirrored the highs and lows of a true RCB supporter.

Here’s how we played the season:

Pre-Season Buzz Drops

We teased the season like a movie trailer. Hype was the product — not the bottle.

Matchday Content Engine

From battle cards to versus reels, every match had its own visual identity, style, and bottle cameo. We became part of the matchday ritual.

Winning Moment Posts

Every RCB win was celebrated like a festival — with bold, fan-first creatives that made the bottle feel like part of the victory.

The 60 Seconds Show

A fast, crisp video format that gave fans something binge-worthy, not just branded. Cricket meets content culture.

Cinematic CGI Reels

We took a gamble and made the bottle the hero of visual campaigns. Not product demos. But scroll-stopping, aesthetic stories.