Pexpo is India’s leading stainless steel bottle brand, offering sustainable, high-performance hydration solutions with cutting-edge insulation technology. Their product range caters to health-conscious, eco-friendly, and design-savvy consumers who value both functionality and aesthetics. With growing competition in the hydration and lifestyle category, Pexpo aimed to establish itself as a go-to premium choice across digital platforms.
Low digital visibility: Despite a strong product portfolio, Pexpo struggled to stand out in an overcrowded bottle and hydration market.
Inconsistent brand storytelling: The brand’s messaging was functional but lacked an emotional connect and lifestyle positioning.
Under-leveraged social media: Their profiles lacked engaging content formats and failed to build an aspirational community around hydration.
Sharp positioning: We repositioned Pexpo from just a product brand to a lifestyle brand focused on ‘Hydration Made Iconic.
Content Strategy Overhaul: Introduced premium visual storytelling, lifestyle shots, influencer collaborations, and snackable hydration hacks to make the content more relatable and aspirational.
Performance Marketing: Ran hyper-targeted campaigns across Meta and Google, focusing on new audience discovery, re-targeting, and consistent engagement to drive sustained growth.
Increase in Reach:
By combining high-quality visuals, lifestyle storytelling, and well-structured performance campaigns, Pexpo’s digital reach expanded 16 times over a period of 6 months. The brand went from being visible in niche pockets to appearing consistently on the feeds of aspirational, health-conscious, and eco-friendly consumers across India.
Jump in Profile Visits:
Our CTA-driven campaigns and influencer collaborations encouraged discovery and engagement. People weren’t just scrolling past — they were clicking, exploring product collections, and spending more time on Pexpo’s social profiles. Profile visits saw a massive 7x growth, indicating heightened curiosity and brand interest.
Growth in Followers:
Most importantly, we didn’t just drive numbers; we built a community. Pexpo’s follower base grew by 4x organically and through targeted campaigns. These followers are now part of an engaged audience that interacts with content, shares hydration stories, and participates in brand conversations — laying the foundation for long-term loyalty.
