Daryaganj is a heritage restaurant chain that brings the authentic flavors of Old Delhi’s Mughlai and North Indian cuisine to the modern dining experience. Known for its rich history, legendary Dal Makhani, and Butter Chicken, the brand combines nostalgia with premium dining. However, despite its strong culinary legacy, Daryaganj faced challenges in scaling its digital presence and attracting new customers online.
Limited Digital Reach – While Daryaganj had a strong offline presence, its social media and online visibility were not growing at the same pace.
Low Engagement & Brand Awareness – Customers loved the food, but the brand wasn't effectively communicating its heritage and story to a wider audience.
Ineffective Content Strategy – Existing marketing efforts lacked consistency and did not fully capture the essence of Daryaganj’s legacy.
Revamped Social Media Strategy – We designed visually compelling content, engaging storytelling, and interactive campaigns to highlight Daryaganj’s history and specialties.
Influencer & UGC Campaigns – Partnered with food bloggers and influencers to drive authentic engagement and increase word-of-mouth awareness.
Localized & Targeted Advertising – Ran hyper-targeted ad campaigns to attract local diners and tourists looking for an authentic culinary experience.
Increase in Digital Reach
The brand reached a significantly larger audience across social platforms.
More Profile Visits
A surge in profile visits led to higher reservations and inquiries.
Growth in Followers
A more engaged audience turned into a loyal digital community.
