Boston Institute of Analytics (BIA) is a globally recognized training institution specializing in data science, artificial intelligence, and business analytics. With expert-led courses and hands-on learning, BIA equips professionals with industry-relevant skills to excel in the ever-evolving tech landscape. Despite offering high-value courses, BIA faced challenges in scaling enrollments, generating high-quality leads, and optimizing marketing efforts for better ROI.
High Cost Per Lead (CPL) – Lead generation campaigns were expensive and inefficient, making it difficult to scale enrollments profitably.
Low Conversion from Leads to Enrollments – Many leads lacked intent or weren’t qualified, leading to wasted marketing efforts.
Limited Digital Presence – Despite its strong reputation, BIA needed better online visibility to attract the right audience and establish itself as the go-to institute for analytics training.
Performance-Driven Lead Generation – Implemented a targeted ad strategy across Meta, Google, and LinkedIn to attract high-intent prospects actively searching for analytics courses.
Lead Nurturing & Qualification – Introduced a structured follow-up process with personalized email sequences, remarketing ads, and WhatsApp drip campaigns to filter out serious prospects.
Landing Page Optimization – Redesigned high-converting landing pages with compelling CTAs, student testimonials, and course highlights to increase inquiries and form submissions.
Increase in Lead Generation
Optimized ad targeting and lead nurturing efforts resulted in a massive surge in qualified leads, ensuring a steady pipeline of interested students every month.
CPL Reduced to 150
By refining audience segmentation and optimizing ad creatives, we significantly lowered the cost per lead, making campaigns highly cost-effective.
Higher Enrollment Rates
With improved lead quality and strategic follow-ups, BIA saw a substantial increase in course enrollments, boosting overall revenue and growth.
