Da Milano is a luxury leather brand, known for its premium craftsmanship, high-end luggage bags, and timeless designs. As a leader in the fashion and travel accessories industry, the brand sought a more immersive way to showcase its premium luggage collection. By leveraging 3D and Augmented Reality (AR), Da Milano aimed to enhance the customer’s online shopping experience, allowing them to explore their products like never before.
Limited product interaction online – Luxury buyers prefer to feel and examine high-end products before purchasing, something traditional online shopping lacks.
Need for an immersive product experience – Static images and videos didn’t capture the intricate craftsmanship, textures, and finishes of Da Milano’s luggage bags.
Bridging the gap between digital and physical retail – The brand wanted to offer a realistic, interactive shopping experience that mimicked an in-store showcase.
360-Degree Product Visualization – We developed detailed 360° models of Da Milano’s premium luggage collection, allowing users to rotate, zoom in, and explore every detail with precision.
3D Augmented Reality Models – Customers could now place the bags in their real environment using AR, experiencing the size, texture, and luxury feel before making a purchase.
Seamless E-Commerce & Social Media Integration – These interactive 3D models were embedded directly into Da Milano’s website and social media platforms, making the browsing experience more engaging.
By implementing 3D and AR technology, Da Milano redefined luxury shopping in the digital space. Customers could now experience the premium craftsmanship of the brand’s luggage bags in an interactive and immersive way, leading to higher engagement, increased purchase confidence, and a superior online experience.
This innovation helped bridge the gap between in-store and online shopping, reinforcing Da Milano’s position as a tech-savvy luxury brand while elevating customer trust and brand perception in the high-end travel accessories market.
